According to Jim Ryan, Global Sales Chief for Sony, three times as many Playstation 4 consoles have been sold in Europe compared to Xbox Ones. In an interview with Time, Ryan said that while it was satisfying to be two to one for every Xbox One in North America, Europe has become a Playstation fortress with its three to one sales figures.
This news comes on the back of the recent sales figure reveal for Playstation VR, which has now sold more than 1 million units, and is a leader in the virtual reality gaming sector ahead of both Oculus Rift and HTC Vive.
The competition between the two main rivals pushes the console manufacturers to increase the value of their product for customers. Microsoft have just launched the Xbox Game Pass, which gives players access to a library of 100 games to download and play at home. However, Sony has had Playstation Now, a similar game streaming service, available for much longer. While Xbox One owners are able to play Xbox 360 titles thanks to backwards compatibility, Sony is slowly adding to the Playstation Store’s roster of classic games from the Playstation 1 and Playstation 2 era, as well as Playstation 3 titles which are regularly remastered.
Sony are likely to increase their sales in North America over the coming month with a discount on Playstation 4 Slim consoles during the course of E3 week. The Playstation 4 Slim is an entry level console, and the price drop is likely an incentive for customers who want to buy a console for the games they’ll see revealed over the next week or so.
Sony have also announced that a gold Playstation 4 Slim with 1TB hard drive as part of their days of play event. The promotion will run for the same length of time as the Playstation 4 Slim price drop, with gold bundles including Playstation exclusive titles such as Nioh, and Horizon: Zero Dawn.