Christmas 2015 is set to be a major period for Xbox, as blockbuster AAA games and a major Xbox One dashboard update are set to persuade gamers to make a “massive migration” towards the current-gen Microsoft console.
In an interview with Gamespot, Xbox’s global marketing executive Aaron Greenberg spoke about the high hopes Microsoft have this Christmas, which will see the release of what he calls a “non-stop lineup of AAA exclusive titles.”
The exclusive games coming to Xbox this season include Halo 5, Rise of Tomb Raider, Gears of War, Forza 6 and Rare Replay. Greenberg described the Christmas 2015 lineup as one of the best he has seen during his entire 15 year career with Xbox.
In addition to the wealth of new games hitting the shelves this Christmas, Xbox One owners will be receiving access to a massive library of games through the backwards compatibility programme.
Launching on the 12th of November, over one hundred games will be included in the library. Aaron Greenberg describes it as a “tremendous differentiator” that will set Xbox apart from its competition, and will in effect double or triple the number of available games on Xbox.
Along with backwards compatibility, a newly updated Xbox One experience will launch in the run-up to Christmas. The update will comprehensively renovate a wide variety of the Xbox One’s dashboard interface. The main updates will be to the Games Hub, the Guide, and the Home screen.
The impact of these updates and special features is thought to bring in what Greenberg calls a “massive migration” to the Xbox One this Christmas. He suggests that “tens of millions” of Xbox 360 gamers have been waiting for the perfect combination of price drops, top quality games, and optimised dashboard before making the jump to the new generation console.
Greenberg praised Xbox’s “rockstar dream team” of developers and said that Xbox have a strong commitment to innovation. Based on Xbox’s busy schedule, Christmas 2015 seems like the perfect opportunity to make the jump to the current generation.Related Topics: Aaron Greenberg, Microsoft, Xbox One