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GAME to Open New Shops Despite Fall in Profits

UK retail giant has experienced a 4.5% drop in pre-tax profits over the last financial year but will bolster its presence on the high street by opening a number of new shops.

GAME’s pre-tax profits over the 2015 financial year totaled £38 million, a decline of £1.8 million in comparison to the previous year’s total of £39.8 million. The total revenue for the GAME group totaled £866.6 million.

Their best performing sector was GAMEware, which enjoyed a staggering 100% increase in the sales of mobiles and tablets compared with last year.

As one of the major retailers of the gaming world, GAME’s offers attract a huge amount of customers. More than two-thirds of UK’s PS4 and Xbox One gamers have bought digital content from GAME, an increase of 19% compared to last year.

Throughout 2016, GAME plans to open a small number of new shops in various locations across the UK, focussing on underrepresented areas that they have yet to capitalize on.

Speaking to MCVUK, a spokesperson expressed GAME’s desire to increase community interaction by trialling larger shops in major shopping centers across the country.

With their various new and improving business ventures like GAMEware, their Marketplace and Multiplay, GAME are poised to succeed even further over the next few years. The Marketplace has already been a success, with over 100 vendors selling more than 10,000 products on GAME’s website. GAME’s recent purchase of the eSports and online gaming service Multiplay has also allowed them to reap earnings from another sector of gaming.

Current CEO Martyn Gibbs praised GAME for its passion, knowledge and clear focus. He is excited about the future of the company.

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