The Mayor of London, Boris Johnson, has set out £1.2 million in his budget to give to a new London Games Festival and the new Games London programme.
Funded by the London Enterprise Panel, Games London plans to ground-breaking new initiative that plans to promote and develop the interactive entertainment sector in the capital.
The initiative was announced by the mayor, Boris Johnson, who was recreated in Minecraft form to promote the festival.
The three year programme will seek to attract investors and generate nearly £35 million in new revenue, as well as creating hundreds of jobs and developing skills.
A variety of activities are planned throughout the course of the programme. Most notable is the London Games Festival, which will run between 1st and 10th April 2016, which was demonstrate the huge cultural and economic impact of the gaming industry.
Boris Johnson said that London is already a major centre in the gaming industry, but that international competition is fierce. Through Games London, he hopes to ensure the success of the UK’s gaming industry, and wants to exemplify London’s reputation as a centre of creativity and innovation.
Other planned activities include an international business to business networking event, trade missions, and training and skills programmes.Related Topics: Boris Johnson, London Games Festival