Fortnite is on track to become a generation-defining game, with a player base that continues to grow month after month, generating an income that’s growing at the same accelerated rate. The game has transcended from traditional video game media to reach a number of mediums, even books.
While Fortnite is free to download and play anyone playing it has the option to purchase cosmetic items such as skins, Emotes, and tags. There’s even an option to purchase a pass that allows players to accelerate their progress through seasons, earning additional cosmetic items along the way.
Analytics firm, Sensor Tower, discovered in their April report that Fortnite is making an average of $1 million a day from player spending. Lenedu have conducted a survey of 1,000 Fortnite players in order to understand exactly where they’re spending their money.
From their survey they found that 68.8 percent of Fortnite players have spent money on the game in some capacity, with the average spend from those players being $84.67. 36.78 percent of those who took part in the survey said that this was the first game in which they’d spent money on in-game content.
Breaking down the average spend of $84.67; 9.52 percent was spent on Emotes and dance moves. 13.52 percent was spent on harvesting tools. 18.06 percent was spent on gliders. Finally 58.9 percent was spent on characters and costumes for use in the game.
Of those who took part in the survey 25.3 percent pay for a Twitch subscription in order to watch others play Fortnite online. Breaking this down further, 41.11 percent spend $4.99 a month on Twitch, 43.48 percent spend $9.99 a month, and 15.41 percent spend $24.99 a month.
One of the most interesting findings from the survey was the fact that 20 percent of those who spent money on Fortnite didn’t realize that it didn’t give them any kind of advantage in the game. If this were the case then there would surely be a big fan backlash as there was with Star Wars: Battlefront 2.