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GAME sells Belong brand to Vindex

GAME sells Belong brand to Vindex

The UK and Spanish retailer GAME has sold their Belong brand to Vindex, an esports specialist, for $50 million reportedly. This was reported by The Financial Times. Interestingly this deal won’t see GAME completely separated from their Belong brand. Instead, the retailer will continue to own and operate their Belong arenas in the UK, though […]