Roblox valued at $4 billion

In a recent report from the Wall Street Journal it was announced that Roblox, an online gaming platform that’s generally most popular with Gen Z, has been valued at $4 billion. The game recently raised $150 million in series G funding, right after the Roblox Corporation revealed that the game had hit a new milestone of 115 million monthly users. The game passed 100 million monthly users last August, when it surpassed Minecraft for that particular player milestone.

Roblox isn’t a platform that older gamers pay much attention to, but it’s been gaining a lot of interest with younger generations for the past few years. Last year Roblox was valued at $2.5 billion. The creators also claimed at the time that half of all American children between the ages of 9 and 12 used it.

Roblox is an online social space, similar to Habbo Hotel. Players can get together to hang out, customise their avatar, and play various games together within the Roblox ecosystem. The game even has its own currency, Robux, which needs to be purchased with real-world money.

Roblox can be used to buy games, and developers are encouraged to create and sell their own creations through the Roblox marketplace. Even development assets such as weapons, cars, and buildings can be purchased using this premium currency.

There is always something new coming to Roblox. The developers watch out for what is important to their audience, such as cross-platform functionality, and implement it as soon as possible in order to keep ahead of the curve.

With the recent investment of $150 million, investors clearly believe that the game is going to continue to grow for years to come. Given that it’s a PC game primarily, there’s no need for concern around next-generation consoles and what effect they will have just yet.

Serious single-player and multiplayer games certainly have their place, but Roblox combines everything that young gamers want into one place. There’s no need for multiple programs to continue socializing outside of school whilst also playing games with friends, everything can be done in one place, and it’s clearly a very profitable project.