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Best-selling video game brands in the UK history


GfK has just revealed the top 30 highest earning video game franchises in the history of UK boxed sales.

According to the data from 1995, the following 30 games have generated more than £12.7bn in revenue in the past 27 years.

FIFA is the No.1 UK brand which is not surprising to anyone. The franchise has released 50 games in little less than 30 years and managed to beat Call of Duty which came in at No.2 and has had 32 games released over almost 20 years.

Nowadays, FIFA is more or less an annualized franchise, however, there have been years that have seen multiple releases of FIFA games such as in 2006 when FIFA 07, FIFA Street 2, FIFA World Cup Germany 2006, and FIFA Manager 07 were released.

At the same time, Call of Duty peaked back in 2010 by releasing Call of Duty: Black Ops and 2011’s Call of Duty: Modern Warfare 3.

Nintendo’s Mario franchise came in at No.3 and covers 109 video games with some of its biggest boxed sellers being Mario Kart Wii, Mario Kart 8, and New Super Mario Bros.

The fourth place belongs to Rockstar’s Grand Theft Auto franchise. While it is true that all GTA games were popular, GTA 5 is one that stands out among them. In fact, GTA 5 has accounted for 40% of all boxed sales of the franchise.

Eleven games in the Top 30 are licensed titles such as LEGO, Star Wars, Tom Clancy, and Harry Potter. These titles combined with the sports brands such as WWE, F1, PGA Tour, and FIFA, have generated over £2.8 billion over the course of 27 years.

Dorian Bloch, GfK’s senior client insight director for gaming stated that this is a fascinating list and that anyone who has been following the development of the video game industry as he has will no doubt show little surprise at the sheer value, size, and breadth of the market.

He continued by saying that what was once seen as a niche sector is now an unquestionably mainstream market that generates billions in revenue annually and that characters in these games have become much-loved heroes, from Lara Croft to Luigi and Mario, to Sonic the Hedgehog.

He concluded by stating that terms used in these franchises have entered our vocabulary and that there are more than a few gamers who could navigate their way around the outskirts of San Francisco from their time at the wheel of a stolen car in GTA.

Top 30 best-selling video game brands in the UK by Revenue:

No. Name Title Count Series Start Publisher
1 FIFA 50 1993 EA
2 Call of Duty 32 2003 Activision Blizzard
3 Mario 109 1987 Nintendo
4 Grand Theft Auto 21 1997 Rockstar
5 LEGO 77 1997 Warner/LucasArts/TT Games/Eidos
6 Star Wars 113 1983 EA/LucasArts/Warner
7 The Sims 106 2000 EA
8 Pokémon 93 1999 Nintendo
9 Assassin’s Creed 27 2007 Ubisoft
10 Need For Speed 30 1994 EA
11 Sonic 55 1991 Sega
12 WWE and WWF 61 1987 Take-Two/THQ/Acclaim
13 Marvel 106 1982 Sony/Warner/Square Enix
14 Wii Fit 3 2008 Nintendo
15 Tom Clancy 72 1997 Ubisoft
16 Guitar Hero/DJ Hero 18 2006 Activision Blizzard
17 Pro Evolution Soccer 22 2001 Konami
18 Skylanders 6 2011 Activision Blizzard
19 Battlefield 30 2002 EA
20 Tomb Raider 31 1996 Eidos/Square Enix
21 Halo 15 2001 Microsoft
22 DC 43 1986 Warner/EA/Square/Telltale
23 Formula One 66 1992 Codemasters/EA/Sony
24 Gran Turismo 13 1998 Sony
25 Forza 13 2005 Microsoft
26 Harry Potter 13 2001 EA/Warner
27 Crash Bandicoot 22 1996 Activision/Vivendi/Sony
28 The Olympic Games 20 1992 Sega/Nintendo/Eidos/Konami/T2
29 Zelda 35 1987 Nintendo
30 PGA Tour Golf 46 1990 EA/Take-Two

List of video game series in our catalog can be found here.

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